Celebrating 90 years in dance


Freed of London is the world’s leading designer and manufacturer of professional dance shoes. With an extensive history dating back to 1929, Freed of London shoes are hand crafted in the UK and today the Freed of London portfolio includes dance apparel, bridal and fashion collections.

From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.

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What We Do


Our Pointe Shoes

Frederick Freed, started to handcraft and customise pointe shoes for professional dancers in the heart of London's theatre land, today nearly 250,000 pairs of Classic Pointe Shoes are manufactured in the traditional 'turn-shoe' method by Freed of London every single year, each and every one painstakingly hand crafted by a highly skilled maker. Two thirds of all Classic Pointe Shoes are made to Dancer's individual specifications which require accuracy to within 3 mm.

In 1996 Freed of London developed and launched the Studios pointe shoe range. This heralded a new era in pointe shoe production for Freed of London with the marriage of the latest manufacturing technology together with the history and experience of our founder. The unique making technique of the Studios pointe shoes ensures consistency and uniformity with every pair of shoes, while still encompassing the world famous key features our pointe shoes are known for. It is the combination of skill, expertise and dedication to the customer that gives the Freed pointe shoe its world renowned reputation of excellence.

Our Ballroom Shoes

Freed of London have been handcrafting Ballroom Shoes for nearly 50 years. Years of experience and expertise go into making exceptional handcrafted shoes. Designed with great attention to detail and made in England from the finest components, Freed of London Ballroom Shoes bring the utmost comfort when you dance whilst being incredibly durable.

Our Ballroom Shoes

Freed of London have been handcrafting Ballroom Shoes for nearly 50 years. Years of experience and expertise go into making exceptional handcrafted shoes. Designed with great attention to detail and made in England from the finest components, Freed of London Ballroom Shoes bring the utmost comfort when you dance whilst being incredibly durable.

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HEAR WHAT OUR CLIENTS HAVE TO SAY
  • It was like a dream come true the first time I tried Freed shoes, and now I can't imagine my ballet career without them
    Caroline Baldwin
  • Finally a ballroom shoe that dances with me
    Natalie Lowe
  • I love my Freed shoes because they feel like wearing beautiful hand made gloves.They are so light and feels really comfortable
    Maiko Nishino

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