World Leading Handcrafted Dance Shoes
Freed of London is the world’s leading designer and manufacturer of professional dance shoes. With an extensive history dating back to 1929, Freed of London shoes are hand crafted in the UK and today the Freed of London portfolio includes dance apparel, bridal and fashion collections.
From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.
What We Do
BALLET
BALLROOM
GARMENTS
Our Pointe Shoes
Frederick Freed, started to handcraft and customise pointe shoes for professional dancers in the heart of London's theatre land, today nearly 250,000 pairs of Classic Pointe Shoes are manufactured in the traditional 'turn-shoe' method by Freed of London every single year, each and every one painstakingly hand crafted by a highly skilled maker. Two thirds of all Classic Pointe Shoes are made to Dancer's individual specifications which require accuracy to within 3 mm.
In 1996 Freed of London developed and launched the Studios pointe shoe range. This heralded a new era in pointe shoe production for Freed of London with the marriage of the latest manufacturing technology together with the history and experience of our founder. The unique making technique of the Studios pointe shoes ensures consistency and uniformity with every pair of shoes, while still encompassing the world famous key features our pointe shoes are known for. It is the combination of skill, expertise and dedication to the customer that gives the Freed pointe shoe its world renowned reputation of excellence.
Our Garments
For 40 years, Freed of London has proudly collaborated with the Royal Academy of Dance, crafting garments which embody elegance, quality, and performance. Since 1985, our partnership has supported dancers worldwide, providing attire which enhances movement while reflecting the timeless grace of the RAD.
We are thrilled to introduce a modernized collection for 2025, in celebration of our 40-year partnership. Designed with the same meticulous craftsmanship and attention to detail, this updated line blends timeless tradition with contemporary innovation, ensuring that dancers can move with confidence, style, and grace.
Explore the next chapter in our legacy... A collection inspired by decades of dedication, shaped for the future of dance.
HEAR WHAT OUR CLIENTS HAVE TO SAY
It was like a dream come true the first time I tried Freed shoes, and now I can't imagine my ballet career without them
It was like a dream come true the first time I tried Freed shoes, and now I can't imagine my ballet career without them
Finally a ballroom shoe that dances with me
Finally a ballroom shoe that dances with me
I love my Freed shoes because they feel like wearing beautiful hand made gloves.They are so light and feels really comfortable
I love my Freed shoes because they feel like wearing beautiful hand made gloves.They are so light and feels really comfortable
Meet the Makers
Meet our world renowned pointe shoes makers
Feel Free to Contact us
London Shop
Freed of London,
94 St Martins Lane,
London, WC2N 4AT
+44 (0)20 7240 0432
OR WRITE
shop@freed.co.uk
Global Wholesale
Freed of London,
62-64 Well Street,
London, E9 7PX
+44 (0)20 8510 4700
OR WRITE
uksales@freed.co.uk
export@freed.co.uk
USA Wholesale & Retail
44-01 21 Street ,
Suite 302
Long Island City,
New York, NY11101
+1 718 729 7061
OR WRITE
info@freedusa.com
World Leading Handcrafted Dance Shoes
Freed of London is the world’s leading designer and manufacturer of professional dance shoes. With an extensive history dating back to 1929, Freed of London shoes are hand crafted in the UK and today the Freed of London portfolio includes dance apparel, bridal and fashion collections.
From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.
What We Do
BALLET
BALLROOM
GARMENTS
Our Pointe Shoes
Frederick Freed, started to handcraft and customise pointe shoes for professional dancers in the heart of London's theatre land, today nearly 250,000 pairs of Classic Pointe Shoes are manufactured in the traditional 'turn-shoe' method by Freed of London every single year, each and every one painstakingly hand crafted by a highly skilled maker. Two thirds of all Classic Pointe Shoes are made to Dancer's individual specifications which require accuracy to within 3 mm.
In 1996 Freed of London developed and launched the Studios pointe shoe range. This heralded a new era in pointe shoe production for Freed of London with the marriage of the latest manufacturing technology together with the history and experience of our founder. The unique making technique of the Studios pointe shoes ensures consistency and uniformity with every pair of shoes, while still encompassing the world famous key features our pointe shoes are known for. It is the combination of skill, expertise and dedication to the customer that gives the Freed pointe shoe its world renowned reputation of excellence.
Our Garments
For 40 years, Freed of London has proudly collaborated with the Royal Academy of Dance, crafting garments which embody elegance, quality, and performance. Since 1985, our partnership has supported dancers worldwide, providing attire which enhances movement while reflecting the timeless grace of the RAD.
We are thrilled to introduce a modernized collection for 2025, in celebration of our 40-year partnership. Designed with the same meticulous craftsmanship and attention to detail, this updated line blends timeless tradition with contemporary innovation, ensuring that dancers can move with confidence, style, and grace.
Explore the next chapter in our legacy... A collection inspired by decades of dedication, shaped for the future of dance.
HEAR WHAT OUR CLIENTS HAVE TO SAY
It was like a dream come true the first time I tried Freed shoes, and now I can't imagine my ballet career without them
It was like a dream come true the first time I tried Freed shoes, and now I can't imagine my ballet career without them
Finally a ballroom shoe that dances with me
Finally a ballroom shoe that dances with me
I love my Freed shoes because they feel like wearing beautiful hand made gloves.They are so light and feels really comfortable
I love my Freed shoes because they feel like wearing beautiful hand made gloves.They are so light and feels really comfortable
Meet the Makers
Meet our world renowned pointe shoes makers
Feel Free to Contact us
London Shop
Freed of London,
94 St Martins Lane,
London, WC2N 4AT
+44 (0)20 7240 0432
OR WRITE
shop@freed.co.uk
Global Wholesale
Freed of London,
62-64 Well Street,
London, E9 7PX
+44 (0)20 8510 4700
OR WRITE
uksales@freed.co.uk
export@freed.co.uk
USA Wholesale & Retail
44-01 21 Street ,
Suite 302
Long Island City,
New York, NY11101
+1 718 729 7061
OR WRITE