September 1, 2021

Who Made My Shoes?

August 9, 2021

Meet the Team – Keanah and Faye

Talking Dance, Life and Shoes! Our wonderful Freed of London shop team members Keanah and Faye recently took part in a photoshoot for our upcoming launch of ‘The Showstopper’. After a long but fun day out in the sun, our senior manager, Sophie, sat down with our girls and did […]
March 1, 2021

A Historic Move For Freed of London

Building For a Brighter Future After 69 years at the Freed of London Rydal Street Factory in Leicester, we are pleased to officially announce the move to our brand new purpose built factory in Blaby Securing the future of our crafts-men and women This move enables Freed to fulfil the […]
December 5, 2020

The Freed Gallery of Dance Icons

For almost a century, many of the world’s greatest and best-loved dancers have chosen to wear Freed of London shoes. To celebrate this, we’ve decided to share with you the gallery of dance icons whose pictures grace our walls at Freed. Enjoy!
November 19, 2020

The Perfect Fit – How to Find the Pointe Shoe for You

Are you a dancer looking for your first pair of pointe shoes? Or a professional dancer looking for the ideal performance footwear? Whoever you are and however you dance, Freed of London has got the pointe shoe for you. Read on to pick your perfect pair.
November 5, 2020

The Evolution of a Dancer: Bethany Kingsley-Garner

Last week we had the pleasure of interviewing  Bethany Kingsley-Garner, Principal at Scottish Ballet, on her evolution as a dancer, life in lockdown and the future of Ballet.
October 30, 2020
Pointe Shoe Tips

Pointe Shoes: Top Ten Tips

Whether you’re a seasoned ballerina or a young dancer just starting en pointe, having the perfect shoes is vital. To mark the week that UK dancers are able to buy Classic pointe shoes from Freed online for the very first time, we share our top ten tips for choosing and […]
October 23, 2020

The Evolution of a Dance Classic

Nearly a century on from when Frederick Freed made his first pair of pointe shoes for a prima ballerina, Freed of London’s Classic pointe shoes are still worn and loved by dancers worldwide. So how has this Classic design – and ballet itself – evolved from these early beginnings?
June 19, 2020

Dancers View – An Interview with Isabella Torres

Dancers View An insight into the life of New York and Tokyo based ballet dancer and teacher, Isabella Maria Torres. We interviewed Isabella after she created her own product review video of Freed and Chacott items. Isabella has been a loyal friend and customer for a long time, so we […]
May 13, 2020
Classic Pointe Shoe

In The Making

April 16, 2020
Dancers in Lockdown

Dancers in Lockdown

Dancers in Lockdown Are you hanging up your dance shoes or staying on your toes? Its been 4 weeks since our last blog post and how things have changed! With nearly half the worlds population staying at home, the COVID-19 pandemic has left millions of dancers stuck indoors and unable […]
March 19, 2020

Styles of Ballet: Neoclassical

London Store Hours

Monday to Friday from 9:30am – 5:30pm | Saturday from 10.00 am – 4.30 pm

Sunday - Closed

Last fitting takes place 30 minutes before closing time.

94 St. Martins Lane, Covent Garden, London, WC2N 4AT.

To book an appointment please contact us at  or call 020 7240 0432

Blaby Retail Hours

Wednesday to Friday from 11am – 4pm (Appointment Only)

16 Rose Way, Blaby, Leicestershire, LE8 4BY.

To book an appointment please contact us at or call 011 6254 8010.