




This year, Freed of London have teamed up with Ballet Black, a London based Ballet Company for dancers of black and Asian descent. Together we have designed and created the first skin tone pointe shoes, handmade in the UK for black, Asian and mixed race dancers.
After over a year on development, we were proud to introduce new colours ‘Ballet Bronze’ & ‘Ballet Brown’ to our core collection. Our ethos has always been to develop shoes to meet the needs of each generation of dancer and these new colours continue to reflect this.
Founder & Artistic Director of Ballet Black, Cassa Pancho MBE had this to say:
"I am beyond delighted that Freed have launched these two new colours. Although it may seem like a very small change to the outside world, I believe this is an historic moment in British ballet history and another step forward for culturally diverse dancers across the globe who wear the iconic Freed brand of shoe. I would like to thank Freed for using their platform to help instigate change, and Cira Robinson, Senior Artist at Ballet Black, for her unending dedication to making this possible."
The new colours are available to buy as an express special order from the Freed of London store.
To enquire/order, contact: Shop@Freed.co.uk or
+44 (0) 20 7240 0432
Photographer: Tyrone Singleton
Dancers: Cira Robinson, Sayaka Ichikawa & Marie Astrid Mence from Ballet Black Ballet Company
Costume Designer: Jean-Marc Puissant
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This year, Freed of London have teamed up with Ballet Black, a London based Ballet Company for dancers of black and Asian descent. Together we have designed and created the first skin tone pointe shoes, handmade in the UK for black, Asian and mixed race dancers.
After over a year on development, we were proud to introduce new colours ‘Ballet Bronze’ & ‘Ballet Brown’ to our core collection. Our ethos has always been to develop shoes to meet the needs of each generation of dancer and these new colours continue to reflect this.
Founder & Artistic Director of Ballet Black, Cassa Pancho MBE had this to say:
"I am beyond delighted that Freed have launched these two new colours. Although it may seem like a very small change to the outside world, I believe this is an historic moment in British ballet history and another step forward for culturally diverse dancers across the globe who wear the iconic Freed brand of shoe. I would like to thank Freed for using their platform to help instigate change, and Cira Robinson, Senior Artist at Ballet Black, for her unending dedication to making this possible."
The new colours are available to buy as an express special order from the Freed of London store.
To enquire/order, contact: Shop@Freed.co.uk or
+44 (0) 20 7240 0432
Photographer: Tyrone Singleton
Dancers: Cira Robinson, Sayaka Ichikawa & Marie Astrid Mence from Ballet Black Ballet Company
Costume Designer: Jean-Marc Puissant
To keep up to date with any new and exciting news, follow us on:
Facebook
Twitter
Instagram



London Store Hours
Monday to Friday from 9:30am – 5:30pm | Saturday from 10.00 am – 4.30 pm
Sunday - Closed
Last fitting takes place 30 minutes before closing time.
94 St. Martins Lane, Covent Garden, London, WC2N 4AT.
To book an appointment please contact us at Shop@freed.co.uk or call 020 7240 0432
Blaby Retail Hours
Wednesday to Friday from 11am – 4pm (Appointment Only)
16 Rose Way, Blaby, Leicestershire, LE8 4BY.
To book an appointment please contact us at Leicester_Retail@freed.co.uk or call 011 6254 8010.