Freed of London and Sister Company, Chacott have recently developed a new line of dancewear that has been created using prestigious fabrics and patterns from the renowned Liberty of London. We wanted to include a London based Ballet Company in the marketing campaign and decided to involve our long-time friends and collaborators over at the Central School of Ballet who were more than happy to support and allowed us to use some of their dancers as well as a studio space in their building for the shoot.
Whilst on location in the CSB’s headquarters in Farringdon, London, we had a few moments spare to speak with Ella Slingsby & Mayuko Suzuki about Ballet, the Campaign itself as well as the CSB and more!
I think it was a wonderful day and I know that the staff from Chacott were thrilled and blown away by how hard you guys worked and you took instructions very well. The final images look great and the leotards really suited you both on the day, I can’t wait to see the launch of the campaign either!