Pointe Shoes

October 8, 2021

Black History Month – An Interview With Cira Robinson

October 4, 2021

Black History Month – An Interview With Keanah

September 24, 2021

Meet the Team – Julia

December 5, 2020

The Freed Gallery of Dance Icons

For almost a century, many of the world’s greatest and best-loved dancers have chosen to wear Freed of London shoes. To celebrate this, we’ve decided to share with you the gallery of dance icons whose pictures grace our walls at Freed. Enjoy!
November 19, 2020

The Perfect Fit – How to Find the Pointe Shoe for You

Are you a dancer looking for your first pair of pointe shoes? Or a professional dancer looking for the ideal performance footwear? Whoever you are and however you dance, Freed of London has got the pointe shoe for you. Read on to pick your perfect pair.
October 30, 2020
Pointe Shoe Tips

Pointe Shoes: Top Ten Tips

Whether you’re a seasoned ballerina or a young dancer just starting en pointe, having the perfect shoes is vital. To mark the week that UK dancers are able to buy Classic pointe shoes from Freed online for the very first time, we share our top ten tips for choosing and […]
October 23, 2020

The Evolution of a Dance Classic

Nearly a century on from when Frederick Freed made his first pair of pointe shoes for a prima ballerina, Freed of London’s Classic pointe shoes are still worn and loved by dancers worldwide. So how has this Classic design – and ballet itself – evolved from these early beginnings?
May 13, 2020
Classic Pointe Shoe

In The Making

London Store Hours

Monday to Friday from 9:30am – 5:30pm | Saturday from 10.00 am – 4.30 pm

Sunday - Closed

Last fitting takes place 30 minutes before closing time.

94 St. Martins Lane, Covent Garden, London, WC2N 4AT.

To book an appointment please contact us at Shop@freed.co.uk  or call 020 7240 0432

Blaby Retail Hours

Wednesday to Friday from 11am – 4pm (Appointment Only)

16 Rose Way, Blaby, Leicestershire, LE8 4BY.

To book an appointment please contact us at Leicester_Retail@freed.co.uk or call 011 6254 8010.