dance history

October 8, 2021

Black History Month – An Interview With Cira Robinson

October 4, 2021

Black History Month – An Interview With Keanah

September 24, 2021

Meet the Team – Julia

September 13, 2021

Exclusive Design Sketches – The Showstopper

September 8, 2021

Our Exclusive T-Shirt: The Design Process

September 7, 2021

Freed of London Exclusive T-Shirt Launch!

September 1, 2021

Who Made My Shoes?

October 23, 2020

The Evolution of a Dance Classic

Nearly a century on from when Frederick Freed made his first pair of pointe shoes for a prima ballerina, Freed of London’s Classic pointe shoes are still worn and loved by dancers worldwide. So how has this Classic design – and ballet itself – evolved from these early beginnings?
May 13, 2020
Classic Pointe Shoe

In The Making

March 19, 2020

Styles of Ballet: Neoclassical

March 12, 2020

Popularity in Ballroom Dance with Young People

March 10, 2020

New Launch Alert: Limited Edition Roma Shoes!

London Store Hours

Monday to Friday from 9:30am – 5:30pm | Saturday from 10.00 am – 4.30 pm

Sunday - Closed

Last fitting takes place 30 minutes before closing time.

94 St. Martins Lane, Covent Garden, London, WC2N 4AT.

To book an appointment please contact us at Shop@freed.co.uk  or call 020 7240 0432

Blaby Retail Hours

Wednesday to Friday from 11am – 4pm (Appointment Only)

16 Rose Way, Blaby, Leicestershire, LE8 4BY.

To book an appointment please contact us at Leicester_Retail@freed.co.uk or call 011 6254 8010.