


Original Flyer for The Red Shoes 1948

Original Publicity Still from The Red Shoes 1948

Red Pointe Shoes from The Red Shoes worn by Moira Shearer
As we celebrate our 90 year anniversary, Freed of London cannot help but look back and feel incredibly lucky to have been involved with so many wonderful projects. For many years, Freed of London have been a part of and created for theatre, musicals and films, but today we celebrate the 71st year since British iconic film ‘The Red Shoes’ was released.
‘The Red Shoes’ (6th September 1948), a film inspired by Frederick Ashton’s ballet ‘Leda and the Swan’, has been highly praised by Martin Scorsese, Steven Spielberg and Francis Ford Coppola amongst many other directors, critics and avid film fans. So today we feel especially honoured as the famous red shoes that are featured throughout the film were made by none other than us right here at Freed of London.
A dancer must face what seems like an endless amount of demanding and relentless obstacles in both their personal and professional life, and this film is an artistic and surreal depiction of just that. The directors were so dedicated to creating an authentic ballet based drama that they went the extra mile and cast real ballet dancers such as Moira Shearer (as main star Vicky Page), Robert Helpman (as Ivan Boleslawsky) and Ludmilla Tchérina (Irina Boronskaya).
Moira Shearer, a former featured dancer at Sadler’s Wells, was a prominent and gifted British ballerina. This made her the perfect casting choice for the part of Vicky Page, a young ballet dancer torn between her dedication to her art and her loyalty to love. Through the 15 minute ballet sequence, using Freed of London’s red pointe shoes, Shearer beautifully represents isolation, confusion and inner conflict – all through the interpretation of dance, showing how impactful ballet can be both visually and emotionally.
This film is incredibly meaningful to both the cinema and ballet world, and Freed of London are proud to have been such an integral part of this magnificent film.
Photo Credits
Original Publicity Still from The Red Shoes 1948
By Ballerinailina - Own work, CC BY-SA 4.0,
httpscommons.wikimedia.orgwindex.phpcurid=44262552
Original Flyer for The Red Shoes 1948
By Ballerinailina - Own work, CC BY-SA 4.0,
https://commons.wikimedia.org/w/index.php?curid=44262553
Click below to browse the Freed of London online store
Online Store
To keep up to date with any new and exciting news, follow us on:
Facebook
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Original Flyer for The Red Shoes 1948

Original Publicity Still from The Red Shoes 1948

Red Pointe Shoes from The Red Shoes worn by Moira Shearer
As we celebrate our 90 year anniversary, Freed of London cannot help but look back and feel incredibly lucky to have been involved with so many wonderful projects. For many years, Freed of London have been a part of and created for theatre, musicals and films, but today we celebrate the 71st year since British iconic film ‘The Red Shoes’ was released.
‘The Red Shoes’ (6th September 1948), a film inspired by Frederick Ashton’s ballet ‘Leda and the Swan’, has been highly praised by Martin Scorsese, Steven Spielberg and Francis Ford Coppola amongst many other directors, critics and avid film fans. So today we feel especially honoured as the famous red shoes that are featured throughout the film were made by none other than us right here at Freed of London.
A dancer must face what seems like an endless amount of demanding and relentless obstacles in both their personal and professional life, and this film is an artistic and surreal depiction of just that. The directors were so dedicated to creating an authentic ballet based drama that they went the extra mile and cast real ballet dancers such as Moira Shearer (as main star Vicky Page), Robert Helpman (as Ivan Boleslawsky) and Ludmilla Tchérina (Irina Boronskaya).
Moira Shearer, a former featured dancer at Sadler’s Wells, was a prominent and gifted British ballerina. This made her the perfect casting choice for the part of Vicky Page, a young ballet dancer torn between her dedication to her art and her loyalty to love. Through the 15 minute ballet sequence, using Freed of London’s red pointe shoes, Shearer beautifully represents isolation, confusion and inner conflict – all through the interpretation of dance, showing how impactful ballet can be both visually and emotionally.
This film is incredibly meaningful to both the cinema and ballet world, and Freed of London are proud to have been such an integral part of this magnificent film.
Photo Credits
Original Publicity Still from The Red Shoes 1948
By Ballerinailina - Own work, CC BY-SA 4.0,
httpscommons.wikimedia.orgwindex.phpcurid=44262552
Original Flyer for The Red Shoes 1948
By Ballerinailina - Own work, CC BY-SA 4.0,
https://commons.wikimedia.org/w/index.php?curid=44262553
Click below to browse the Freed of London online store
Online Store
To keep up to date with any new and exciting news, follow us on:
Facebook
Twitter
Instagram
London Store Hours
Monday to Friday from 9:30am – 5:30pm | Saturday from 10.00 am – 4.30 pm
Sunday - Closed
Last fitting takes place 30 minutes before closing time.
94 St. Martins Lane, Covent Garden, London, WC2N 4AT.
To book an appointment please contact us at Shop@freed.co.uk or call 020 7240 0432
Blaby Retail Hours
Wednesday to Friday from 11am – 4pm (Appointment Only)
16 Rose Way, Blaby, Leicestershire, LE8 4BY.
To book an appointment please contact us at Leicester_Retail@freed.co.uk or call 011 6254 8010.