

September was a really exciting month for Freed of London, and the fun will continue into October as we have more great news for you! We are opening a brand new factory site in Blaby, Leicestershire, and to celebrate, we’ll be hosting an open day full of dancing, discounts and special guest appearances.
Our open day will be an exclusive event, with special offers and exceptional entertainment, all held on our very own fresh factory floor. We are offering up to 70% off the Freed of London Ballroom collection, which is a limited offer only included in this one-off experience*.
If that wasn’t enough, we’ll also have special guest appearances and performances from our sponsored ballroom dancers, as well as complimentary dance classes! This event will provide complimentary refreshments for all our guests, as well as a gratuitous Freed of London good bag.
The open day sale will take place on the 23rd of October 2021, and is open to anyone and everyone to join – so why not sign up today! There are limited spaces available so CLICK HERE to register your interest for this exciting event.
* Please note that the discount offer does not include Freed of London Ballet and Garment collections.


September was a really exciting month for Freed of London, and the fun will continue into October as we have more great news for you! We are opening a brand new factory site in Blaby, Leicestershire, and to celebrate, we’ll be hosting an open day full of dancing, discounts and special guest appearances.
Our open day will be an exclusive event, with special offers and exceptional entertainment, all held on our very own fresh factory floor. We are offering up to 70% off the Freed of London Ballroom collection, which is a limited offer only included in this one-off experience*.
If that wasn’t enough, we’ll also have special guest appearances and performances from our sponsored ballroom dancers, as well as complimentary dance classes! This event will provide complimentary refreshments for all our guests, as well as a gratuitous Freed of London good bag.
The open day sale will take place on the 23rd of October 2021, and is open to anyone and everyone to join – so why not sign up today! There are limited spaces available so CLICK HERE to register your interest for this exciting event.
* Please note that the discount offer does not include Freed of London Ballet and Garment collections.
London Store Hours
Monday to Friday from 9:30am – 5:30pm | Saturday from 10.00 am – 4.30 pm
Sunday - Closed
Last fitting takes place 30 minutes before closing time.
94 St. Martins Lane, Covent Garden, London, WC2N 4AT.
To book an appointment please contact us at Shop@freed.co.uk or call 020 7240 0432
Blaby Retail Hours
Wednesday to Friday from 11am – 4pm (Appointment Only)
16 Rose Way, Blaby, Leicestershire, LE8 4BY.
To book an appointment please contact us at Leicester_Retail@freed.co.uk or call 011 6254 8010.